Jacquemus Spring Summer 2024 Campaign is a master of harnessing fashion’s relationship to social media for maximum effect. His runway shows are held in highly photogenic locales like lavender fields or remote beaches, encouraging viewers to share them online.
He took inspiration from the Maeght Foundation for his Spring 2024 collection, featuring rounded shoulders and waistlines distorted into Giacometti sculptures, with frequent flashes of red creating an upstart modernism aesthetic.
Photographer: Theo de Gueltzl
de Gueltzl hails from Paris and studied fine art at Central Saint Martins in London before embarking on his career as an illustrator and travel photographer. His photographs explore sculptural forms in their surroundings while sensitively exploring human stories and character; his work draws upon authentic travel documentary practices as well as being fascinated with natural landscapes, communities and their distinctive cultures.
Jacquemus Spring Summer 2024 Campaign follows up his exquisite Spring/Summer 2024 collection — showcased on an extravagant runway show called Les Sculptures — with an equally exquisite campaign. He chose Bad Bunny to model in this lavish shoot and can be seen posing in various outdoor landscapes while wearing statement pieces from Les Sculptures runway show.
De Gueltzl’s images of rugged canyons, dense jungles, and rugged coastlines serve more than just as visual treats; they also serve as reminders of our planet’s diverse ecosystems and how important they are. Amid greed and environmental destruction, de Gueltzl’s photographs highlight both its beauty and our urgent need to preserve it.
Notable about this campaign’s casting is its inclusion – rarely do bridal campaigns feature older brides or LGBTQ couples that effortlessly exude fashion fantasy. Led by creatives including set designer Heath Mattioli, wardrobe stylist Katie Burnett and hairstylist Ramona Eschbach, its dreamy aesthetic perfectly captures Jacquemus Spring Summer 2024 Campaigndesigns in all their splendor.
Model: Imaan Hammam
Hammam stands out in Theo de Gueltzl’s campaign by embodying the collection’s sculptural yet refined lines, creating an effect of artful life. Studio shots by Theo de Gueltzl as well as street photography capture both formality and movement within each piece while exuding an air of sophistication while remaining playful – an excellent representation of elegance with fun.
Jacquemus defies conventional notions of quiet luxury by marrying sensuality with playful aesthetic. His latest show at Fondation Maeght art museum in southern France celebrated this juxtaposition. Inspired by hexagone-like floor patterns in galleries like Giacometti, Braque and Calder’s works; Jacquemus used these as key references in his designs ranging from round shoulder dresses with flocking detail and shoes adorned with wavy terracotta prints on shoes to flocked round shoulder dresses with flocking detailing for round shoulder dresses featuring round shoulders as well as shoes featuring wavy terracotta prints for shoes!
As a tribute to his creative role models, Jacquemus Spring Summer 2024 Campaigncollaborated with Nike on a collection that bridges high fashion with sporty silhouettes. This partnership yielded the Nike x Jacquemus collection: T-shirts and hoodies featuring laser-cut Swoosh prints on them; premium brown nubuck versions of J Force 1 sneaker; as well as their inaugural Swoosh bag from Jacquemus’ line of products.
Dutch model Marijn van Leeuwen has graced the covers and pages of numerous fashion magazines, such as Elle, Harper’s Bazaar, Vogue, Glamour, i-D, and LOVE. Her captivating beauty has quickly made her a fan favorite within the industry.
Wardrobe Stylist: Katie Burnett
Jacquemus’ latest collection pushes the limits of fashion’s archives. Sheer details emphasize a sense of both concealment and revelation while leather finishes add structured sophistication to each silhouette. Jacquemus’vision of fashion is expansive yet intimately connected to body morphing everyday clothing into works of art.
The designer’s new bridal line captures the spirit of summertime weddings with bridesmaids wearing sun hats to match gowns. Its color palette celebrates romance and creativity while adding a splash of vibrant red that brings a fresh new perspective to traditional bridal conventions.
Nike and Jacquemus’ collaborations have long provided an invigorating glimpse into the complex world of contemporary sport, while Jacquemus Spring Summer 2024 Campaign and Nike designers share the belief that sport should extend beyond performance to express style and identity – this spring 2024 campaign highlights this idea beautifully with tailored pants with rounded shoulders and waistlines that form into circles as examples of looks from their collection.
Katie Burnett is an esteemed stylist by trade but also serves as photographer and creative director. Recently, she released the book 0fr. to showcase her ingenious self-portraits taken during periods of pandemic lockdown – snapshots that allow her to explore her creative process in more depth. We caught up with Katie to learn more about her creative processes as well as talk about print’s importance within the industry and how best she manages juggling multiple roles within it.
Hair Stylist: Ramona Eschbach
Jacquemus and Nike have collaborated once again, this time to explore all aspects of femininity and our connection to nature. Their latest collection offers womenswear, unisex apparel and the Nike x Jacquemus Le Swoosh Bag as part of this celebration of feminine culture and nature.
Jacquemus’ spring campaign highlights his sculptural pieces which debuted during his January show in Saint-Paul-de-Vence, France. These silhouettes combine simple designs with surrealist touches; exaggerated sleeves and round shoulders recalling Alberto Giacometti and Joan Miro while leather finishes provide structured sophistication.
Photographed by photographer Theo de Gueltzl, this seductive campaign showcases stylish girls of the moment in slip dresses and sandals – including Gigi Hadid, Vittoria Ceretti and Laetitia Casta – who embody its sensuous essence.
In the short film that accompany this article, girls gather together at an idyllic beach location to toast each other while tossing flowers ceremoniously arcing overhead – a nod to tradition which centers around throwing bouquets at weddings.
Jacquemus recently hired musician Bad Bunny as its star spokesperson in its spring campaign, “Les Sculptures.” Posing in various outdoor environments wearing various statement Jacquemus Spring Summer 2024 Campaign menswear pieces such as sleek grey suits and strapless black jumpsuits from this season’s collection; as well as avant-garde styles that lend themselves to this theme.